Of where you grew up.
If I were to say to you: "Five eight eight, two three hundred..."
What is the word that comes to mind?
Isn't that jingle just burned in your brain? And the image of the cheesy cartoon dude who you later discovered was just a cartoon representation of an actual cheesy dude?
I'm also amused that wikipedia has an entry for the celozzi-ettleson dudes too. If it ain't on wikipedia, it didn't happen.